Hospitality Management Corporation

Sandi Collar Fix 72 ppi

Sandi Byars
Corporate Director of Communications and Marketing

Sandi manages all aspects of communication and marketing for HMC.  Her responsibilities include press and social media (for corporate, as well as numerous hotel properties), website, internal/external communications and oversees an in-house creative agency.  She also oversees the build of training tools, event planning and conferences, as well as multi-level brand support and potential opportunities for the Marketing, Development, Sales and Operations teams and their properties.

Sandi brings with her over 20 years of marketing and PR experience.  Prior to joining HMC, she spent a large part of her career with FOX television’s national distribution team as a Regional Marketing Director based out of Dallas, TX.  Her role included strategically identifying, negotiating, and assembling large marketing initiatives for affiliate partners and consumers across international, sports and entertainment networks. Her strengths include creative strategy and brand oversight, as well as developing streamlined coordinated efforts across multiple properties and projects.

She earned her MBA in Marketing from the University of Liverpool (U.K.) in 2010.